Gaurav Digital Marketing

  SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies aimed at making a website more attractive to search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website. Key Components of SEO On-Page SEO : Content Quality : Creating high-quality, relevant, and engaging content. Keywords : Using relevant keywords naturally within the content. Meta Tags : Optimizing meta titles, descriptions, and header tags. URL Structure : Creating clean, descriptive URLs. Internal Linking : Linking to other relevant pages within your site. Off-Page SEO : Backlinks : Acquiring high-quality backlinks from reputable websites. Social Signals : Social media engagement and shares. Brand Mentions : Having your brand mentioned on other websites. Technical SEO : Site Speed : Ensuring fast loading times. Mob...

  Web Stories are a visually rich, immersive, and interactive form of storytelling designed primarily for mobile users. They combine video, audio, images, animation, and text to create a dynamic, tap-through experience similar to social media stories but hosted on the web.   How Web Stories Work: Structure : Slide-based Format : Web Stories are composed of individual slides, similar to pages in a book. Each slide can contain a mix of multimedia elements like text, images, videos, and animations. Interactive Elements : Users can tap through slides, navigate back and forth, and interact with the content, creating an engaging experience. Creation : Tools : Web Stories can be created using various tools and platforms, such as Google’s Web Stories editor for WordPress, MakeStories, Newsroom AI, and others. These tools provide drag-and-drop interfaces and pre-designed templates to simplify the creation process. Code : For more custom Web Stories, developers can use HTML, CSS, and J...

  Question a million dollars, what are the most common mistakes to avoid on-page optimization? The SEO is not an exact science, but a sum of empirical knowledge that feeds continuous tests, adjustments, and tests. Besides the Google algorithm, it is a patented technology and is its biggest competitive advantage. Here, however, a few things to do absolutely and on which all agree SEO specialist. 1. Title not unique The title tag contains text that will be shown as the title in the SERP and in the top bar of the browser. If your site has the same title for each page, you know that you can never climb the Google results. Remember that the title should say something about the content of the page and, of course, contain the keyword strategy for your website. 2. Title too long Each search engine has its length limit, after which the title is truncated. Why miss important information that could induce the user to click on the page? Many SEO specialists advised to remain within the 70 char...

That’s the case of websites that are beautifully done, with high definition videos, songs, great images and weeks of effort invested, but not getting visitors unless someone searches with your complete web page address. In all the effort while building that beautiful website, what one often forgets is that vital question: “How do I get the RELEVANT users to my website”? That’s where Search Engine Optimisation (SEO) comes in. However, SEO is loosely used by most website developers and digital marketing persons. It is not only about keywords and clicks. It’s more about getting the target customers (country, city, Area etc) to your website and engaging them with relevant information that persuades them to take the next step – that of contacting you with a query.  The real reason to use SEO is to help Google or any other search engine deliver the most relevant, useful, and valuable content based on the intent of the query posed by a searcher. SEO can not only increase yo...

According to the social media market leader reports, the number of active users on social media has reached 2.77 billion across worldwide. These stats show that social media platforms are now a big network to hit the targeted audience easily and effectively. Most of the business owners now understand the fact that if they will not make their social presence then will be definitely left behind in the market. However, they are some marketers who do not take social media platforms as an effective medium to grow their business. Our online marketers have listed 5 reasons that can get you started with social media marketing. Social media marketing improves brand awareness by increasing business visibility on digital platforms. To lead the market, it is extremely important for your products and services to be recognized by the audience. If the customers are not even knowing the name of your brand’s products and services then it is obvious that your strategy is failing somewhere...

Obviously, you realize that your system, regardless of what necessities to connect with your clients over different channels. Also, with email being multiple times more powerful at securing new clients than Facebook or Twitter, take note of that email isn't to be disregarded. 1- Personalization :- A key component of fruitful email promoting lies in personalization. This can be as basic as putting the endorser's first name in the headline or body duplicate of the email, or something somewhat more complex, for example, re-focusing on the buyer with comparable alternatives to things they have recently bought or perused, or including customized proposed content through an answer like Marketo ContentAI. Battle Monitor's report expresses that messages with customized titles are 26% bound to be opened, so why not begin there?  Keep in mind—dependably watch out for your information and watch to perceive what works for your gathering of people. On the off chance...