Gaurav Digital Marketing

  SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies aimed at making a website more attractive to search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website. Key Components of SEO On-Page SEO : Content Quality : Creating high-quality, relevant, and engaging content. Keywords : Using relevant keywords naturally within the content. Meta Tags : Optimizing meta titles, descriptions, and header tags. URL Structure : Creating clean, descriptive URLs. Internal Linking : Linking to other relevant pages within your site. Off-Page SEO : Backlinks : Acquiring high-quality backlinks from reputable websites. Social Signals : Social media engagement and shares. Brand Mentions : Having your brand mentioned on other websites. Technical SEO : Site Speed : Ensuring fast loading times. Mob...

  Question a million dollars, what are the most common mistakes to avoid on-page optimization? The SEO is not an exact science, but a sum of empirical knowledge that feeds continuous tests, adjustments, and tests. Besides the Google algorithm, it is a patented technology and is its biggest competitive advantage. Here, however, a few things to do absolutely and on which all agree SEO specialist. 1. Title not unique The title tag contains text that will be shown as the title in the SERP and in the top bar of the browser. If your site has the same title for each page, you know that you can never climb the Google results. Remember that the title should say something about the content of the page and, of course, contain the keyword strategy for your website. 2. Title too long Each search engine has its length limit, after which the title is truncated. Why miss important information that could induce the user to click on the page? Many SEO specialists advised to remain within the 70 char...

That’s the case of websites that are beautifully done, with high definition videos, songs, great images and weeks of effort invested, but not getting visitors unless someone searches with your complete web page address. In all the effort while building that beautiful website, what one often forgets is that vital question: “How do I get the RELEVANT users to my website”? That’s where Search Engine Optimisation (SEO) comes in. However, SEO is loosely used by most website developers and digital marketing persons. It is not only about keywords and clicks. It’s more about getting the target customers (country, city, Area etc) to your website and engaging them with relevant information that persuades them to take the next step – that of contacting you with a query.  The real reason to use SEO is to help Google or any other search engine deliver the most relevant, useful, and valuable content based on the intent of the query posed by a searcher. SEO can not only increase yo...

If you are a local business that wants to get noticed in search engines and generate a lot of customers, you have to understand Local SEO. Local SEO strategies differ significantly from global SEO strategies. The goal of any local SEO strategy is to optimize geographical location search on your website. Without a Local SEO plan in place your business will not be able to take advantage of the local online demand for your products or services. In this blog, we will discuss everything you need to know to start an effective Local SEO tecnic for growth your business. Local seo search is powerful for small businesses. Do you want to rank your local business in Google, Bing, Apple Yahoo, Maps, and other local search engines? You’re in the right place. For those of you that are unknown, claiming and optimizing your Google My Business listing is the mainstay of local SEO. Because, if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every ...